[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] Established for 12 years, SYNER-G an IT solutions provider offers IT infrastructure support services to SMEs. To keep up with the rapid changes in the IT realm, the founder was on a mission to introduce...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] VISIONNAIRES CAPITAL was a financial advisory firm that was unsure of how to position and differentiate the business. After assessing its target audience of SMEs who are looking for growth capital or merger & acquisition, we considered...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] SAFE ENGINEERING is a niche and specialised installer for security systems and was looking to review its current positioning to remain relevant to its target audience. The company envisioned expanding its customer base to reach...
Creating a brand consumers love [vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] Problem: Having a family business in the Beauty Industry in Tokyo for more than 25 years, Shinji Yamasaki commissioned Piquant to embark on a skincare research project in Singapore. At the same...
Reviving A Dated Brand Leading To Acquisition/Sellout [vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] Problem: LAVISH (Previously Lavish Dine) dominated the premium catering segment in Singapore, curating exquisite experiences that excite all senses, but was hardly recognised beyond a discerning group of clients (including...
Achieving Global Recognition Through Rebranding [vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] Problem: Heritage Ceramics had an international presence, with offices in China and Australia, and was distributing to over 10 countries. They were looking to expand further, and sought to rebrand themselves to...
Disrupting The Law Industry From Within [vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] Problem: Fortis Law was on a trajectory of growth despite stiffening competition in Singapore with the influx of foreign law firms. It took an internal brand discovery process to find the...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] Initium Academy was a new childcare centre started by educational psychologist Dr Chris Koh, who believed in bringing out the best in children through a joyous, safe and stimulating environment. Inspired by the facilities and spaces...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] Bakes . Boutique . Bar The owners of Duxton 41 - Chris and Wyatt approached Piquant to brand their new food and beverage establishment that serve guilt free desserts, wines as well as retail of...
