SAFE ENGINEERING is a niche and specialised installer for security systems and was looking to review its current positioning to remain relevant to its target audience. The company envisioned expanding its customer base to reach out to more established companies.

Through a marketing audit and from the findings, Piquant crafted the key USP which translated to the conceptualisation of the logo, representing quality, trust and sincerity. The messaging emphasised on the brand as being approachable, professional, competent and accomplished. Overall, the refreshed brand identity that followed through on the namecards, employee t-shirts, vehicle decals and digitally, increased brand awareness and digital presence, showcasing its offerings and capabilities.