Problem:
LAVISH (Previously Lavish Dine) dominated the premium catering segment in Singapore, curating exquisite experiences that excite all senses, but was hardly recognised beyond a discerning group of clients (including royalties, foreign dignitaries, delegates, international celebrities, corporates), even after decades. With low brand awareness, a dated and confusing visual identity to potential target audiences, a brand refresh project was necessary for its business growth.
LAVISH
Reviving A Dated Brand Leading To Acquisition/Sellout
Solution:
We aligned the management with realistic goals, and got them committed to brand building. A new value proposition was crafted with a thorough analysis of the competition that reshaped customer’s impressions of where the brand stood.
The new identity reflects passion, reliability and exclusivity of the business where the flame of excellence serves as the guiding light that redefines catering.
Results:
LAVISH won international acclaim by clinching the Caterer Of The Year 2017 accolade, awarded by World Gourmet Summit. The brand also succeeded in breaking into new corporate segments such as fashion and finance. Last but not least, LAVISH merged with Neo Group, and now fronts the bespoke catering segment of the establishment.
Client
LAVISH
Category
Brand Audit, Brand Guide, Brand Positioning, Brand Story & Messaging, Brand Workshops, Competitor Positioning, Content Strategy, Corporate Stationery, Customer Survey, Differentiation Strategy, Email Marketing, Employee Perception Survey, Internal Brand Alignment, Logo Creation, Management Interviews, Messaging Comparison, Print & Packaging Design, Secondary Research, Website Design & Development
