You never get a second chance to make a first impression. Most often in branding and marketing, the visual cues lead people to a certain impression. Viewers could form perceptions of how traditional, creative, knowledgeable or welcoming the business is by looking at your digital assets including your website and social media pages. Whether it is through colours, fonts, graphics or user experience, a perception of your brand has already been made.
Design is more than laying out information on a piece of paper or adding colours or images that you might like or want. At Piquant, we aim to design pieces that not just look visually attractive but also ensure consumers/ customers understand what the brand stands for and offers.
We believe that your unique brand experience can be crafted through a consistent visual and verbal identity. For us, we ensure the brands we create have both physical and digital impact. We design identities that create memorable impressions through various physical and digital touchpoints such as corporate decks, print collaterals, physical space, websites and social media brand guides.
Art direction for photography
Online process automation
Visualisation of spaces
Digital marketing collaterals
EDM, Digital newsletter
Canva brand kit