Problem:
Having a family business in the Beauty Industry in Tokyo for more than 25 years, Shinji Yamasaki commissioned Piquant to embark on a skincare research project in Singapore. At the same time, our founders fell in love with the prototype products and hence, with the right chemistry, became co-creators of a mindful skincare label, RE:ERTH – proudly designed in Singapore, and thoughtfully made in Japan.

Solution:
Before even crafting the identity, we embarked on consumer research, competitor intelligence and industry analysis to identify and align the positioning of the brand in this highly competitive market.

The brand ethos was crafted to help consumers break the cycle of stressful living through a minimalistic skincare collection that promotes self-care. From logo design, to product packaging, posters, websites, and mapping out its marketing strategy, we strategized and designed all touchpoints, from ideation to execution.

Results:
The brand was very well received by beauty experts and press since launch and the level of interest in the products never died down. Within the span of one year, RE:ERTH not only gain brand love from consumers in Singapore, but also Malaysia, Indonesia, Hongkong, USA, and India.