Piquant Ideas | What is a Brand
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WHAT IS A BRAND?

Branding is the art and science of influencing perception. Establishing the right perception resonates with and convinces important stakeholders to engage with your business. A brand is more than just a logo. It is an experience, a connection of values, an emotional influence and a promise.

Brand building is highly strategic, with your business goals and objectives in mind, we help craft and map out a branding roadmap that is operationally viable. With insights gathered, we help to craft a strong value proposition that differentiates your brand from competitors.

We look beyond the surface to recommend solutions that reflects the company’s internal values and ensure that it resonates genuinely with your customers. We position your brand to be visually appealing, attractive and impressionable.

diagram

At Piquant, we empower business owners to identify what is important and essential over what is preferred.
We aim to be your growth partners and help build lasting brands that move ahead with the times.

Developing your brand strategy
takes into consideration

diagram diagram

Services

Brand audit
Product/market fit analysis
Target audience profiting and segmentation
Competitor analysis
Gap analysis
Goals mapping
Brand architecture

Naming
Position strategy
Differentiation strategy
Sales and marketing channel identification
Branding workshops
Internal brand alignment

Services

Brand audit
Product/market fit analysis
Target audience profiting and segmentation
Competitor analysis
Gap analysis
Goals mapping
Brand architecture
Naming
Position strategy
Differentiation strategy
Sales and marketing channel identification
Branding workshops
Internal brand alignment

CONTACT US