Initium Academy was a new childcare centre started by educational psychologist Dr Chris Koh, who believed in bringing out the best in children through a joyous, safe and stimulating environment.
Inspired by the facilities and spaces in the school, Piquant conceptualised the brand identity with children’s love for fairytales in mind. We wanted to bring out an imaginative, lively and trusted experience that came to life through colours, icons and mascots.