VISIONNAIRES CAPITAL was a financial advisory firm that was unsure of how to position and differentiate the business.
After assessing its target audience of SMEs who are looking for growth capital or merger & acquisition, we considered its business profile, competitor positioning and client perception. Together, with the development of the big idea of “Crafting Growth Capital for Visionaries”, we redefined the brand to something more relatable to customers; a deal advisory company and proposed a positioning that was atypical to the industry. One that aligned customers needs to Vision Cap’s strengths, along with the visuals, which portrayed a modern and vibrant look to showcase the energy and passion of the people behind the business.
With a refreshed identity, Vision Cap increased their client conversion rate by 25% by establishing a clearer proposition and value. They also managed to attract new talents to their business to support their growth.