Content comes in the form of written, verbal and visual. The way content is planned, structured and created can influence people’s understanding and perception. Many times, businesses over communicate information without placing themselves in their consumer’s shoes and evaluating what is actually relevant and important information.
Before crafting content, we evaluate the objective, audience, purpose, channel and medium before recommending the structure of copy. With good content, it gets your point across in the most effective manner. It educates your target audience and convinces them to take action.
Piquant supports clients in strategic content writing. Whether you have existing copy that requires us to restructure and edit, or prefer to leave it in our professional hands from the get go. We can propose ideas and solutions to create content that impact your consumers.
Key brand messaging