TECH-CELERATE FOR LAW is a campaign spearheaded by the Law Society of Singapore, in collaboration with Ministry of Law, Enterprise Singapore and Infocomm Media Development Authority. The campaign was launched to introduce new technology schemes for law firms to increase productivity and to launch the SMARTLAW GUILD connecting like-minded law firms with tech innovation. Piquant worked on conceptualising the event together with its logo and collaterals designs.
We came up with the overarching theme for the campaign, which was “Step Up”. With that, this campaign aims to encourage law firms to improve themselves and implement technology to stay relevant to the rapid market needs.
The design identity communicated how firms can progress with the use of technology. Incorporating colours and visuals that were in line with the concept, it portrayed growth and energy.
The event, held in May 2019, was well received by the law firms, Law Society of Singapore and Enterprise Singapore. Minister of Communications and Information, S Iswaran graced the event as Guest of Honour. More law firms were aware of the technology schemes available and there was an increase in the number of enquiries of the SMARTLAW GUILD.
If you will like to know more about the event, head over to the links below at The Straits Times or on Channel NewsAsia for the media coverage.
THE STRAITS TIMES ARTICLE