POTTA PLANTTA
BACKGROUND
A brand born behind a plant lover who started off buying single potted plants, soon found himself in a plant hoarding obsession.
Loving plants was one thing but the founder simply did not fancy the idea of the generic brown dull looking plastic plants pots that came with the plant. His search for unique pots came to life while he was on a holiday, this soon sparked the birth of his business, Potta Plantta.
STRATEGY
The name, Potta Plantta represents potted plants. The founder’s business curates artisanal handcrafted pots and lush plants for the plant-loving community.
Piquant concluded the objectives for Potta Plantta and they were as such:
- To be a potted plant specialists known for unique handmade pots
- A source of inspiration for those who love nature, eye for aesthetic products and appreciate the Arts
- Build a brand that is personal, welcoming and homely
The brand personality we built for Potta Plantta is minimal, elegant and nature-loving.
STRATEGY
The name, Potta Plantta represents potted plants. The founder’s business curates artisanal handcrafted pots and lush plants for the plant-loving community.
Piquant concluded the objectives for Potta Plantta and they were as such:
- To be a potted plant specialists known for unique handmade pots
- A source of inspiration for those who love nature, eye for aesthetic products and appreciate the Arts
- Build a brand that is personal, welcoming and homely
The brand personality we built for Potta Plantta is minimal, elegant and nature-loving.
IDENTITY
With the objectives and personality in mind, Piquant crafted the logo concept taking inspiration from an organic leaf drawing. Drawn in a minimalistic style together with an elegant and sophisticated typeface, the brand portrays a sense of grace with nature.
The colour palette that consists of muted green evoked a personable feel, welcoming all to its humble space.
Keeping true to its minimalist approach, we applied a tactile touch on the material choice of SKIN Curious Collection, with a simple embossing of the logo and debossing of the text and motif.
OUTCOME
The end result was refined elegance depicted on the Potta Plantta namecard. Our work with Potta Plantta may have stopped there but we took it further and conceptualised other mock brand collaterals.
