Piquant Ideas | Research
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BUILDING RELEVANT BRANDS THROUGH INSIGHTS

AN INSIGHT DRIVEN BOUTIQUE BRANDING AGENCY

Your brand is what your customers perceive of you. At Piquant, we believe strong brands have the power to succeed if done the right way. Our insight driven methodology help brands find the right connection with your customers through thorough planning and go-to-market strategies. With our creative and inventive thinking, we enable brands to stay relevant and drive positive association. We breathe relevance and agility into the brands we build.

INSIGHTS

We help you understand your customers/ target audience needs and match them with your services and/or product benefits

BRAND STRATEGY

We aim to craft a unique proposition that resonates with your customers and stakeholders while differentiating amongst competitors

DIGITAL DESIGN

We create distinctive visuals that connects with your audiences for a lasting impression

CONTENT

We craft clear and concise messaging that convinces your audiences to take action

EXPERIENCE

We get your audience to engage with your brand through multiple touchpoints and channels

CUSTODIAN

We support, guide and advise you through your brand growth journey to see how you can continually strengthen your brand and stay relevant year-on-year

WE BELIEVE IN RELATIONSHIPS, NOT BRIEFS

Each strategy is crafted with your business objectives in mind, to attract new customers and retain existing ones. Our aim is to help brands drive sustainable results and scale growth. With each project we embark on, we commit to being more than just an agency, rather we strive to position ourselves as your trusted business and branding partner. We believe that brand building involves a two way communication between brands and customers, and we walk the talk.

OUR TEAM

INSIGHTS

We help you to better understand your employees, customers and even competitors. To reconnect with the important stakeholders of your business to make more informed decisions.

 

 

Employee Perception Survey

Management Interviews

Customer Survey

General Public Survey

Focus Group

Secondary Research

Competitor Positioning

Services Comparison

Messaging Comparison

GRANTS

Singapore – based companies may also utilise the Enterprise Development Grant from Enterprise Singapore to defray a portion of the consultancy cost.

 

Find out more about the grant criteria and support level here.

PIQUANT

[ pee-kahnt ]

A sharp and stimulating flavour

Made up of a team of down-to-earth whiz/consultants / professionals on a mission to help brands stay relevant, we believe that creating successful brands start from insights. Our boutique operations keep things functioning in its optimum capacity where the best ideas, strategies and designs are conceptualized over Kopi, Teh Bing and Bubble Tea.

 

Each projects is managed and executed by the key people behind the business. And supporting us is a team of advisors, researchers, designers, storytellers and developers, who are specialist in their role. Together, we believe in working hand in hand with our clients, collaborating and achieving milestones for greater success.