INITIUM ACADEMY
BACKGROUND
A new childcare centre started by educational psychologist, Dr Chris Koh. He had a strong belief in bringing out the best in children through a joyous, safe and stimulating environment.
STRATEGY
Piquant was tasked to conceptualise the brand identity by bringing out the vision of the founder through the touchpoints in the centre.
IDENTITY
Inspired by the curriculum activities as well as facilities and spaces around the school, we crafted the concept based on children’s love for fairytales to encourage a holistic learning and sensory experience through a happy and enriching environment. A tagline Imagine, Inspire, Ignite was crafted to bring out the essence of the brand.
From the colours, icons and mascots we created, we further developed the corporate stationary, brochure, flyers, sticker decals, wall decals, uniforms, standees and managed Initium’s website development and creation.
