Secondary Research - Piquant Ideas
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June 14, 2019

VISIONNAIRES CAPITAL

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] VISIONNAIRES CAPITAL was a financial advisory firm that was unsure of how to position and differentiate the business.   After assessing its target audience of SMEs who are looking for growth capital or merger & acquisition, we considered...

May 27, 2019

SAFE ENGINEERING

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] SAFE ENGINEERING is a niche and specialised installer for security systems and was looking to review its current positioning to remain relevant to its target audience. The company envisioned expanding its customer base to reach...

Re:erth packaging design
October 17, 2018

RE:ERTH

Creating a brand consumers love   [vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] Problem: Having a family business in the Beauty Industry in Tokyo for more than 25 years, Shinji Yamasaki commissioned Piquant to embark on a skincare research project in Singapore. At the same...

Lavish logo and packaging design
October 17, 2018

LAVISH

Reviving A Dated Brand Leading To Acquisition/Sellout [vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] Problem: LAVISH (Previously Lavish Dine) dominated the premium catering segment in Singapore, curating exquisite experiences that excite all senses, but was hardly recognised beyond a discerning group of clients (including...

Heritage ceramics logo design
October 17, 2018

HERITAGE CERAMICS

Achieving Global Recognition Through Rebranding [vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] Problem: Heritage Ceramics had an international presence, with offices in China and Australia, and was distributing to over 10 countries. They were looking to expand further, and sought to rebrand themselves to...

Fortis Law logo design
October 17, 2018

FORTIS LAW

Disrupting The Law Industry From Within [vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] Problem: Fortis Law was on a trajectory of growth despite stiffening competition in Singapore with the influx of foreign law firms. It took an internal brand discovery process to find the...

Pier71 logo design
October 17, 2018

PIER 71

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] An initiative between Maritime Port Authority and National University of Singapore, Pier 71 is an accelerator program that promotes Maritime Innovation.    Naming was the first phase of the project where we envisage for this industry to...

Mendaki Club Collateral Design
October 17, 2018

MENDAKI CLUB

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] Mendaki Club is a youth led organisation under Yayasan Mendaki, that develops the community of the Malay/Muslim youths in Singapore through programs and initiatives   Piquant created their annual yearbook design where we wanted to bring across...