[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] Established for 12 years, SYNER-G an IT solutions provider offers IT infrastructure support services to SMEs. To keep up with the rapid changes in the IT realm, the founder was on a mission to introduce...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] VISIONNAIRES CAPITAL was a financial advisory firm that was unsure of how to position and differentiate the business. After assessing its target audience of SMEs who are looking for growth capital or merger & acquisition, we considered...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] SAFE ENGINEERING is a niche and specialised installer for security systems and was looking to review its current positioning to remain relevant to its target audience. The company envisioned expanding its customer base to reach...
Reviving A Dated Brand Leading To Acquisition/Sellout [vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] Problem: LAVISH (Previously Lavish Dine) dominated the premium catering segment in Singapore, curating exquisite experiences that excite all senses, but was hardly recognised beyond a discerning group of clients (including...
Achieving Global Recognition Through Rebranding [vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] Problem: Heritage Ceramics had an international presence, with offices in China and Australia, and was distributing to over 10 countries. They were looking to expand further, and sought to rebrand themselves to...
Disrupting The Law Industry From Within [vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" css=".vc_custom_1497866221800{padding-top: 15px !important;padding-bottom: 28px !important;}"][vc_column][vc_column_text] Problem: Fortis Law was on a trajectory of growth despite stiffening competition in Singapore with the influx of foreign law firms. It took an internal brand discovery process to find the...
