Piquant Ideas | BLOG
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In our newly launched blog series, we are proud to present Piquant’s thought leadership on current topics. In these articles, we discuss industry trends, consumer behaviour and marketing tips that are relevant to business owners. Here at Piquant, we are set on inspiring and spurring you towards improving your business.

Knowing Your Millennial Consumers

Many established companies face problems attracting millennial consumers and are having difficulties convincing this segment to purchase. How can brands create marketing plans and strategies that work with this segment? Let’s start with trying to understand how millennials think.    Millennials are defined as the generation born...