2020 will be a memorable year for many of us. The COVID-19 global pandemic that is literally shutting down the world is leaving businesses and consumers in distraught. With an economic depression expected, the mindset that many of us will have to adopt is the...
The business landscape is getting highly competitive as many companies are struggling to survive, especially with technology disruption and ecommerce taking over. With our decade of experience engaging with businesses, we found most companies struggling to describe themselves succinctly enough to have customers or clients...
Why are customers loyal to some brands and not others? What do businesses need to do to retain their customers? This is a common question that many business owners ask themselves. Customer loyalty is not achieved overnight. It is an ongoing effort from the brand that...
Many established companies face problems attracting millennial consumers and are having difficulties convincing this segment to purchase. How can brands create marketing plans and strategies that work with this segment? Let’s start with trying to understand how millennials think. Millennials are defined as the generation born...
